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Fractional CMO.
Fractional CPO.
One senior operator.

Senior product and marketing leadership from the same person, embedded in your leadership team one to three days a week. For B2B technology companies in New Zealand, Australia and North America. We don't consult. We embed.

Schedule a discovery call

How we can help

Most fractional executives do marketing or product. Doing both from the same seat is why the roadmap and the revenue plan finally agree.

Marketing

Fractional CMO

Strategy, positioning, demand and team, owned end to end. Accountable for the number, not just the advice.

  • Marketing strategy
  • Market validation
  • Brand strategy
  • Customer segmentation
  • Persona mapping
  • Campaign management & tracking
  • Team coaching and management
  • Budget and cost management
Fractional CMO services →
Product

Fractional CPO

Product strategy, roadmap, pricing and packaging, and the product team. The rarest half of the offer.

  • Product strategy
  • Value proposition development
  • Product methodology design
  • Roadmap validation (outcomes)
  • Product lifecycle management
  • Customer experience/journey mapping
  • Hiring and people assessments
  • Coaching & mentoring
Fractional CPO services →
Commercial

Go-to-Market Leader

Segment, positioning, pricing, channel and the whole commercial motion. Including ANZ companies entering North America.

  • GTM strategy
  • Channel design
  • Market research/validation
  • Product launch execution
  • Artefact design (sales/customer)
  • Sales enablement
  • ICP mapping (ideal customer profiles)
  • Pitch decks & partner programmes
Go-to-market strategy →

From early start-up to Series B, or established organisations looking for new growth opportunities. New Zealand, Australia, USA, or wherever you need it.

3x

The gap between potential and performance

You've got the product. You've got the ambition. What you're missing is the leadership firepower to actually execute, without burning 6 months on a hire that might not work out.

01

Growth is happening, just not fast enough

You know what needs to happen. But without senior ownership of product, marketing or GTM, priorities blur and momentum stalls. Every week without direction is a week of compounding drag.

02

You're wearing too many hats

Founders shouldn't be their own CMO, CPO, and head of sales simultaneously. It dilutes focus and burns out the people you can least afford to lose.

03

Full-time leadership feels premature

A VP of Marketing or CPO costs $200k+ before you know if it's the right bet. The risk is real. A bad hire at this level can set you back 18 months.

04

Consultants deliver decks, not results

You've been there. A polished strategy document that sits in a folder. No one to own implementation, no one accountable for outcomes. BabylonSixty is different.

Not a consultant.
Not a contractor.
A fractional leader.

There's a meaningful difference between advice and accountability. Here's how BabylonSixty compares to the alternatives, and why it matters for your business.

Option 01
Consultant
Recommends strategy, rarely implements
Deliverable is a document or framework
Engagement ends when the deck is done
Limited involvement in the outcome
Works across multiple clients simultaneously
Typically high cost engagement
Option 03
Contractor
Executes tasks, rarely drives strategy
Follows briefs, doesn't set direction
Limited leadership or team alignment role
Tactical only, limited to scope of work
Replaced when the project ends
Project focused, limited accountability.

Recognise any of these?

These are the exact scenarios BabylonSixty was built to fix. If one of these sounds like your business, we should talk.

01

"We don't know why we're losing deals"

Your product is strong but the message isn't landing. Positioning is fuzzy, the pitch changes every time, and sales can't articulate the value. We fix that, from messaging to collateral to enablement.

→ Marketing & Positioning
02

"Our roadmap is chaos"

Every stakeholder has a different priority. Engineering is building things that don't ship. Discovery is skipped. There's no clear product strategy tying it all together. We bring structure and momentum.

→ Product Leadership
See all four, and how to tell which is yours →

Let's find out if BabylonSixty is right for you.

A 30-minute call. No obligation. No pitch. Just a straight conversation about your business and whether we can help.

Schedule a discovery call
Or email directly: darren@babylonsixty.com
Not ready for a call? Take the three-minute Go-to-Market Readiness Scorecard.
Darren Hopper

"Good tech doesn't always make a great product and a great product doesn't always sell itself."

Darren Hopper · Founder, BabylonSixty