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Fractional CMO.
Fractional CPO.
One senior operator.

Senior product and marketing leadership from the same person, embedded in your leadership team one to three days a week. For B2B technology companies in New Zealand, Australia and North America. We don't consult. We embed.

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How we can help

Most fractional executives do marketing or product. Doing both from the same seat is why the roadmap and the revenue plan finally agree.

Marketing

Fractional CMO

Strategy, positioning, demand and team, owned end to end. Accountable for the number, not just the advice.

Fractional CMO services →
Product

Fractional CPO

Product strategy, roadmap, pricing and packaging, and the product team. The rarest half of the offer.

Fractional CPO services →
Commercial

Go-to-Market Leader

Segment, positioning, pricing, channel and the whole commercial motion. Including ANZ companies entering North America.

Go-to-market strategy →

From early start-up to Series B, or established organisations looking for new growth opportunities. New Zealand, Australia, USA, or wherever you need it.

3x

The gap between potential and performance

You've got the product. You've got the ambition. What you're missing is the leadership firepower to actually execute, without burning 6 months on a hire that might not work out.

01

Growth is happening, just not fast enough

You know what needs to happen. But without senior ownership of product, marketing or GTM, priorities blur and momentum stalls. Every week without direction is a week of compounding drag.

02

You're wearing too many hats

Founders shouldn't be their own CMO, CPO, and head of sales simultaneously. It dilutes focus and burns out the people you can least afford to lose.

03

Full-time leadership feels premature

A VP of Marketing or CPO costs $200k+ before you know if it's the right bet. The risk is real. A bad hire at this level can set you back 18 months.

04

Consultants deliver decks, not results

You've been there. A polished strategy document that sits in a folder. No one to own implementation, no one accountable for outcomes. BabylonSixty is different.

Not a consultant.
Not a contractor.
A fractional leader.

There's a meaningful difference between advice and accountability. Here's how BabylonSixty compares to the alternatives, and why it matters for your business.

Option 01
Consultant
Recommends strategy, rarely implements
Deliverable is a document or framework
Engagement ends when the deck is done
Limited involvement in the outcome
Works across multiple clients simultaneously
Typically high cost engagement
Option 03
Contractor
Executes tasks, rarely drives strategy
Follows briefs, doesn't set direction
Limited leadership or team alignment role
Tactical only, limited to scope of work
Replaced when the project ends
Project focused, limited accountability.

Recognise any of these?

These are the exact scenarios BabylonSixty was built to fix. If one of these sounds like your business, we should talk.

01

"We don't know why we're losing deals"

Your product is strong but the message isn't landing. Positioning is fuzzy, the pitch changes every time, and sales can't articulate the value. We fix that, from messaging to collateral to enablement.

→ Marketing & Positioning
02

"Our roadmap is chaos"

Every stakeholder has a different priority. Engineering is building things that don't ship. Discovery is skipped. There's no clear product strategy tying it all together. We bring structure and momentum.

→ Product Leadership
03

"We're entering a new market and don't know where to start"

New geography, new segment, new channel. It's high-stakes and high-complexity. We've done this before. We build the GTM plan, validate it fast, and execute alongside your team.

→ Go-To-Market Strategy
04

"Sales, marketing and product aren't aligned"

Three teams rowing in different directions. Blame replaces accountability. Customers feel the friction. We step in as cross-functional leadership, aligning incentives, language, and execution.

→ GTM Alignment

Our approach E4

A four-stage approach designed to ensure a win/win and sustainable outcome. Engage, Enhance, Execute, Embed.

01
Engage

An initial meeting, half or full day immersion in your business. This is where we quickly establish your business needs and work out whether we are a good fit.

Output: A summarised brief of the problem and the high-level outcomes you are looking to achieve.
02
Enhance

This is where we plan the plan. Working together on identifying specific needs and actions to enhance the performance of your marketing, product or GTM plan.

Output: A clear set of deliverables and action plans in order to move into execution.
03
Execute

Getting the job done. Execution is key. Here we work with your teams to drive execution of the strategy, tracking performance and measuring results.

Output: We are with you through the execution phase and ensure you see the outcomes you are looking for.
04
Embed

This is not a spray and walk away model. We look to embed processes, new governance and ways of working to ensure a sustainable business model.

Output: A part-time resource within your wider leadership team, or enduring frameworks and models that continue to deliver results.

Let's find out if BabylonSixty is right for you.

A 30-minute call. No obligation. No pitch. Just a straight conversation about your business and whether we can help.

Schedule a discovery call
Or email directly: darren@babylonsixty.com
Darren Hopper

"Good tech doesn't always make a great product and a great product doesn't always sell itself"

Darren Hopper · Founder, BabylonSixty