A two-page introduction to BabylonSixty for founders, CEOs and leadership teams weighing up fractional leadership. It sets out what a fractional CMO or CPO does, how the engagement runs and what it costs against a full-time hire.
Read it in five minutes, and pass it on to your co-founder or board.
What is inside
- Why a fractional CMO or CPO: senior firepower at a fraction of the cost, product and marketing in one seat, and ownership of the outcome
- The difference between a consultant, a contractor and a fractional leader
- The cost benefit, including the typical saving against a full-time hire
- The E4 approach, from Engage to Embed
- Some of the clients BabylonSixty has worked with
If it raises a question, book a 30-minute call. No obligation, no pitch.
Free to download and share. No sign-up needed.
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